Email Marketing is Still Alive!

Email Marketing is Still Alive!.

This is to assure the teaming millions now facing the ‘wrath’ of an almost depleted and collasping worldwide economies that all is not lost. Although some few years back there were some categories of work where the worker had the assurance that he/she has got a work for life, events of the 21st century as most of us are aware ‘sings’ in a different tune, making no one safe anywhere, at anytime in any kind of employment.You get fired just like that irrespective of your academic qualification, social standing and a host of other factors. However, fortunately for most people who are caught in this unpleasnt situation, the internet has come in as the next alternative. if resources available to one on the internet is carefully used, it has the potential to help that one create a substantial wealth hitherto not dreamt off. But this is attained if and only if resources are well made use of.I wish to state that series of programs that have mushroomed across the length and breadth of the i http://amplify.com/u/btwn

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Submitting and Resubmitting Sites

Sometimes, search engine spiders don’t visit your site even after it has been up for a month or too. Or sometimes the site is listed on a search engine, but then taken down. In either case, it is time for the web site owner to submit or re-submit the site to a search engine. This process isn’t overlydifficult, but there are some guidelines web site owners should follow in order to ensure success. We’ll be going over where you can submit sites, how to submit sites and how to re-submitsites.
Where can I submit my site to?
There are literally hundreds of different search engines which you can submit your site to. We’ll go over just 5 of the most popular ones here.
Google
Google is definitely the most popular search engine around, as it is used by millions of people each day. You won’t usuallyhave to manually submit sites to Google, as their spiders are pretty good about finding new sites. However, you occasionally will have to do this. It’s pretty easy and we’ll go over the process later in this newsletter.
Yahoo Search Engine
The second most used search engine around, the Yahoo! Searchengine is pretty easy to use and has lots of good features. It is easy to submit to.
Lycos
This is an easy to use search engine with lots of the same features Google has. Again, usually you don’t have to manuallysubmit sites here, but sometimes you do. Luckily it’s easy, fast and effective.
AllTheWeb
This is yet another popular search engine with quite a few features. Lots of people use this search engine, so it’sdefinitely worth it to submit your site.Altavista While not as popular as it once was, Altavista still receives many of visitors seeking to use the search engine. It’s a good idea to submit your site to Altavista.One thing to keep in mind is that you should submit your site not just to the well-known search engines, but also to the smaller ones as well. The more your site is listed, the more visitors you are likely to get.How do I submit sites?Submitting sites to search engines is really easy. You’ll justgo to the search engine’s site, click on “Submit a site” and then fill out the necessary info about your site. There are somethings you should keep in mind, though. Here’s a short list for reference.1) Don’t brag too much about your site. Remember that people are reading your submissions and approving them. If they see “this is the best site ever!” in your site’s description, they probably won’t be impressed. In fact, it might even keep them from approving your site. Be modest.2) Provide an accurate description of your site. If your site is about sports, for example, talk about what sports your site covers.3) Make your description as concise as possible. People who arel ooking at your submission don’t have time to read through a big, long description.4. Don’t submit or re-submit your site if all pages aren’t complete. Search engines don’t like incomplete sites, so it is pointless to take the time to fill out the form for submission if your site isn’t completely finished.
With that having been said, here are some quick links to searchengines which you can submit your site to:
Google: http://www.google.com/addurl/Yahoo Search Engine:https://siteexplorer.search.yahoo.com/submit/Lycos:http://www.lycos.com/AllTheWeb: http://www.alltheweb.com/help/webmaster/submit_siteAltaVista: http://www.altavista.com/addurl/default
How to Re-submit sites
Before you try to re-submit a site, take the following into consideration.
1. Has it been at least a few weeks since you originally submitted the url?2. Was your site pulled from the search engine because it had content on it that was deemed inappropriate? If so, you should reconsider re-submitting your site, as it will only get pulled again if it has bad content on it.If it has been several weeks since you submitted your site, or you believe your site was pulled from the listings accidentally,then you should re-submit the site. To re-submit the site, all you have to do is follow the same process as you did when you submitted the site before. Search engine submission is fast and easy. If your site isn’t listed on the search engines, take a minute to manually submit it. It’ll help boost your traffic! To your success, see you soon folks,
from charles from amankomah.com

Content Search Engines Love

One of the most important steps to take to ensure that your site is successful is to have a site that is well-loved by searchengines. This is actually fairly easy to do—but also fairly easynot to do. It is a known fact that well-placed keywords and keyword phrases on a piece of content will attract search enginespiders. It is also a well-known fact that keywordstuffing—using keywords way too much—will repel spiders and stop them from putting your site on a search engine.
So what is the delicate balance of having just the right amount of keywords and keyword phrases? How do you achieve it? How do you make sure you aren’t overusing keywords? In this newsletter,we will go over all of the above to help make your site keyword optimized.
How do I write content that the search engines love?
The easy answer is to make sure your content has several keywords. But how is this done in a natural way so not as to hurt your traffic from actual human beings? Well, it all comes down to naturally putting keywords into your content. We’ll briefly go over this process.
#1: Sit down and decide what your content will be about
If your site is all about sports, figure out what kinds of sports content you’ll put on there. Maybe you’ll write about basketball or golf or football or any other sport. Or if you’re running a music site, you could write content about a particular style of music or band or artist. The point is, make sure that whatever content you write is relevant to your site.
#2: Make a list of keywords that are relevant to your content So if you’re writing a music article, these keywords could be: Rock Pop Country Rap R&B Hip Hop Guitar
But try to narrow your list down to 2 or 3 keywords. The first keyword should be a primary keyword(used at least 10 times in a 500 word document) and the other one or two should be secondary keywords(used a few times each in a 500 word document).
#3: Begin writing the content.
As you write each sentence, try to think about where the primary and secondary keywords might fit in. Wherever it seems natural,use the keywords. However, you should never try to make them fit where they don’t fit. If it looks unnatural, don’t use them.
#4: Read over the content.
When you read over the content, try to read it like a visitor would. Do the keywords you’ve tried to incorporate in the text distract you from the meaning of the content? Do the keywords seem blatant? If they do, rewrite the content to make it flowmore naturally.
#5: Count the number of keywords and plain words
If you have a 500 word piece of content, you’ll want to see around 5-15 primary keywords sprinkled throughout the content—a keyword density of at least 1%, but ideally 3%. Keyword densityis the number of keywords divided by the total number of words.A keyword density of 1% in a 500 word piece of content would be 5 keywords, while a keyword density of 3% in a 500 word piece of content would be 15 keywords. Strive for 3%.
#6: If you don’t have enough keyword density, or have too much,rewrite the content
Rewrite your content as necessary to have enough keyword density.
Why is keyword “stuffing” bad for my site?
It is bad for your site simply because search engine spiders have been programmed to skip over sites with excessive keywords.These would be sites with keyword densities of at least 10%.Sites like these are known as spam sites—sites created specifically to earn high rankings in a search engine due to high keyword usage. Before, spam sites would be heavily ranked in a search engine, but not anymore. Spiders are smarter than ever, able to detect spam sites from a mile away.
That’s why keyword stuffing is a bad thing for your site—it will actually keep spiders from visiting. Make sure you do not have a keyword density of much more than 5%. Even 5% is considered too high.
Keeping the above things in mind will help you to build a site that search engine spiders love.
To your success,
see you soon folks, from charles
amankomah.com

What Search Engine Spiders Do

Search engine spiders are by far one of the most useful things
to come around in the last 10 years of the internet. They are
useful not only to the web sites(Google and many others) that
use them, but also to people who are searching for a particular
site and those who run web sites. Spiders allow your site to be
seen by the millions of people who use search engines every day.
In this newsletter, we will discuss what search engine spiders
do, how they work, and how to set up a robots.txt file and
upload that to your site to keep spiders from visiting your
site.

What are spiders and what purpose do they serve?

Spiders are essentially programs that “crawl” sites and report
back to their superior(Google or whatever search engine they
were created for) what their findings are. Their purpose is to
make it easy for sites to get listed in search engines.

You might be wondering, what does it mean to “crawl” a site?
Well it means to visit and site and copy the information.

How do spiders work?

Spiders work by finding links to web sites, visiting those web
sites, going through the content of a web site and then
reporting the content of the site back to the database of the
site which they are working for. Google spiders, thus, crawl
sites and report the information back to Google’s database. From
there, the information is added to Google’s search engine, and
the site then shows up in Google search results. Much the same
process happens with any other search engine spider.

How can I keep spiders from visiting my site?

You might be thinking, “why would I want to keep such a useful
thing from visiting my site?” Well, the short answer is,
sometimes site owners don’t want the spider to crawl on a
particular part of their site. Some site owners don’t want
spiders to crawl their site at all. The reasons for not wanting
a spider to crawl a site or a particular part of a site vary,
although most of the time it is because the site is either
completely spam or features a page or two of spam.

If you’re one of those site owners, then you’ll want to create
and upload something called a robots.txt file. We will briefly
go over how to do this.

A robots.txt file

The whole purpose of a robots.txt file is to tell a search
engine spider not to crawl the site or part of the site on which
the robots.txt file resides.
Creating the file

Creating a robots.txt file that blocks out spiders is easy.
First, open up notepad. Then, copy and paste the following:

User-agent: *
Disallow: /

Once you’ve done that, save the file as “robots” and as a .txt
file.

Uploading the file

Next, you will upload the file to the part of your site which
you do not want the spider to visit. So, if you don’t want them
to visit yoursite.com/news/, you’ll upload robots.txt to the
news folder. If you don’t want the search engine spider to visit
your site as well, upload robots.txt to your index folder.
That’s all there is to it.

Using the robots.txt file to make sure search engine spiders DO
visit your site

Believe it or not, the robots.txt file can be used to both
disallow and allow search engine spiders to crawl your site.
Here’s how to create and upload such a file.

Creating the file

Open up notepad and copy and paste in the following:

User-agent: *
Disallow:

You’ll notice that the only difference between this and the
earlier example is that Disallow: is not followed with /. If it
were, that would tell spiders to go away. Once again, save the
file as robots.txt.

Uploading the file

All you’ll do is upload the robots.txt file to the part of your
site that you want the robot to pay a visit to. So if you want
the robot to see the whole site, just put the robots.txt file
right alongside the index file. And you’re done.

To your success,see you soon folks.
From charles of amankomah.com

amankomah.com

Searcn Engine Metatag

Title and Meta Tags can be quite helpful—and effective—to
gaining more visitors to your site. However, they are only as
effective as you make them. Proper use of meta and title tags is
absolutely essential to making them a good thing for your site.
In this newsletter, we will go over the basics of title & meta
tags—using proper keywords, writing good meta tag descriptions,
and using the title tag effectively.

The basics to creating good meta tags

It is best to plot out how you’ll use meta tags on a particular
page before even writing the content for the page. Lots of
people will write the content of the page and then try to
sprinkle in keywords in the meta tags. This is an ineffective
way of doing things, as it usually makes your page confusing to
visitors.

Before writing content, take a minute to pick out 3-4 primary
keywords. Then take another minute to write phrases from those
words. Once you’ve done that, you can begin writing your content
around the keywords.

How do I select proper keywords to enter into the meta tags?

This is an excellent question. Really, there are two main rules
of thumb for selecting proper keywords.

#1: Base your keywords off of the content of your site.

For instance, if you are running a digital photography site,
your keywords could be digital, photographs, photography etc.
You’ll want to steer clear of silly keywords that don’t relate
to your site. These would include keywords completely irrelevant
to your site.

#2: Make sure your keywords can flow naturally throughout the
content of your site.

Try to pick words that you can easily incorporate into the
content of your site and that make sense. You must remember that
actual people are reading your site—the content(and keywords)
MUST make sense to not only search engines, but also to the
people who visit your site. Thus, the keywords you choose must
fit the content of your site perfectly.

How do I write a good description tag?

What description tags essentially do is briefly inform the
search bot/web crawler what a site is about. Therefore, to write
a good description tag, you must be able to write a good, brief
description of what your site is about. It is important to note
that you are limited to 200 characters or less in the
description tag so be as concise as possible.

Let’s use the photography example again. Your site is based on
digital photography. So your description tag should say that
your site is related to digital photography.

Example description tag: “Digital photography site, digital
photos, buy digital photos, print digital photos”.

The search engine bot/web crawler will see this and will place
the site in relevant search results. So if someone searches for
digital photos, they should see your site somewhere on the list.

The same principle can be applied to any and every site. Good
description tags are as simple as a good, concise description of
what your site is about.

How to use the Title tag Effectively.

There are some misconceptions about Title tags. People have said
in the past(and some still do today) that a good, effective
Title tag consists of keywords. However, this is just not true.
Every good title tag consists of two things—the name of the site
and a brief description of what is on the site.

One thing to keep in mind is that the Title tag is also the
title of your listing in any search engine. Why would you want
your title listing to consist of keywords? It won’t help your
site at all—it will actually hurt it because people are less
likely to take the site seriously due to silly keywords. Another
thing worth noting is that the Title tag should never be more
than 80 characters. Generally speaking, the briefer the Title
tag is, the better. So strive to be concise!

So what is a good, effective Title tag? Well, a good, effective
Title tag should first have the name of your web site (so if
it’s www.digitalphotography.com, it should be “Digital
Photography”) and then a short description of the site. In this
example, you could put “Digital Photography – Buy and Print
Digital Photos Here”. This is both an accurate and effective
Title tag for this particular site. Apply this principle to your
site and you will have a good and effective Title tag.
eta tags and titles are incredibly useful to your site.
Master the above techniques and you will be able to create
effective meta tags and titles that will help your site earn a
higher search engine ranking and more visitors!

To your success, see you soon folks,
from charles of Amankomah.com

amankomah.com

The Right to Keyword Density

Having enough keyword density on your web site is an extremely
important thing that can make or break how well your web site
does in search engines. Having too little or too many keywords
can severely hurt your site. So what exactly is the perfect
amount of keyword density? And what exactly IS keyword density?
Well, in this newsletter, we will go into good detail about the
basics of keyword density. After you have read this, you will be
able to effectively apply keywords to your web site.

So what is keyword density anyway?

Put simply, keyword density is the ratio of keywords or key
phrases to the total number of words on a particular page of
your site. A good rule of thumb is to have a keyword density of
1-3%. Some may be thinking, “how do you get the keyword density
percentage?” The mathematical formula is quite simple: you
divide the total number of keywords or keyword phrases in your
content by the total number of words.

So if you have 10 keywords in a document with 1000 total words,
that’s a keyword density of exactly 1%, which is the lowest
keyword density your page should have for search engine
purposes—anything less and chances are, your site won’t be
listed high in a search engine.

To achieve the ideal keyword density of 3%, you would have to
have 30 keywords or keyword phrases in a site with 1000 words.
Generally speaking, you don’t want to have more than 3% keyword
density, as the keywords tend to get repetitive in that case and
actually hinder your site. But you also don’t want to have less
than 1%, as your site won’t be noticed as quickly or as
effectively by search engines.

How do I make keywords flow naturally throughout my page?

It’s all about coming up with good keywords that relate to your
site and can be used naturally throughout a page without
sounding silly or repetitive. Before you even think about
writing the content for a page, sit down first to decide on
keywords or key phrases to use in the page. Then begin to write
the content, and when you see fit, place in a keyword or key
phrase.

It is a good idea to take a break after writing a paragraph or
two to review the work. When you are looking at what has been
written, make sure it makes sense to you and that the use of
keywords doesn’t distract you from what the page is actually
about. Readers will not enjoy a site that is chock full of
keywords that do nothing but distract them from the article or
piece of content.

A lot of people recommend placing a keyword in the first and
last sentence of every paragraph. While this may be effective
for some, it often does no good for others and hurts their
content. Try not to be too strict with where you place the
keywords—only use them when they seem to “fit” into a sentence.
Then, when you’re done, count them up. If you’ve managed to
place around 10 keywords naturally into your content, then
you’re good to go.

Keyword and word counting seems daunting….are there any tools I
can use to make the process quicker?

The short answer is yes, there are quite a few wonderful tools
which make counting keywords and total words much easier than it
sounds. We will briefly go over a few here.

SEO Keyword Density

Available at: http://www.seochat.com/seo-tools/keyword-density/

This is a free tool available from SEOChat. What the tool
basically does is it analyzes your page for 1, 2, or 3 keywords
in your page and tells you what the keyword density of your page
is. It is a very effective, easy to use tool that will make
figuring out keyword density very easy for you.

Keyword Density Tool

Available at: http://www.keyworddensity.com/

The Keyword Density tool is free, quick and effective. All you
have to do is type in keywords or key phrases, your url and
click “Analyze Keyword Density”. The tool will then tell you how
much keyword density you have on the page.

Keyword Density Checker
Available at:
http://www.webconfs.com/keyword-density-checker.php

Yet another free keyword density checker, this one is
straight-forward to use and effective. Just type in the
keywords, url and hit submit. That’s it.

To sum it all up, keyword density can greatly impact how well
your site does. Learn the basics now, and you’re in for a
successful web site.

To your success, see you soon folks,
from charles of Amankomah.com

How To Prevent Being De-indexed

As search engine optimization has grown more popular, so has the
use of unethical SEO (that’s shorthand for search engine
optimization) techniques. But what are these “black hat”
techniques? Why are they so bad? Better yet, what can you, as a
web site owner, do to legitimately increase your search engine
ranking? These are all questions which this newsletter will
answer. After you’ve read this, you’ll know what techniques are
underhanded and which are acceptable.

So what are “Black Hat” techniques?

“Black Hat” techniques are unethical techniques that some web
site owners use to get their site listed on search engines. They
usually use these techniques to get a high search engine
listing. Here is a list of three common “Black Hat” techniques
you should avoid if you want to please search engine spiders.

1. Keyword stuffing. Keyword stuffing is the overuse of keywords
in a piece of content. Generally, this is repeating the same
keywords over and over just to achieve a higher search engine
ranking.
2. Invisible text. Quite a few cheap sites use this tactic,
which involves making keywords in a font that is the same color
as the background, so that readers can’t see the massive amounts
of keywords, but search engine spiders can.
3. Doorway pages. These are pages that regular visitors cannot
see, but search engine spiders can. They are done to trick the
search engines so that the site gets a higher ranking.

Why are “Black Hat” techniques bad?

They’re bad because they go against the rules set forth by
search engines. Not only do they go against the rules, but they
also hurt the visitor’s experience. Who wants to see a site
stuffed with keywords? “Black Hat” techniques are unethical and
wrong.

Do “Black Hat” techniques work?

Yes, they do, which is why people use them. But these techniques
only work temporarily. Eventually the search engine spiders
catch on and your site is permanently banned from being listed.
This is why you should never use “Black Hat” techniques. It may
pay off for a few short weeks, but it permanently hurts your
site and its credibility on the internet.

So if I can’t use “Black Hat” techniques, what techniques can I
use to help my site get listed high on search engines?

Fortunately, there are multiple techniques that you can use to
get your site legitimately listed high on search engines. We’ll
go over two such techniques right now.

Keywords

Earlier in this newsletter, we talked about keyword stuffing.
While keyword stuffing is an awful thing to do, the natural use
of keywords is perfectly fine. By natural, we mean keywords that
are spread throughout a document in a way that isn’t blatant.

How do you naturally use keywords in your content to benefit
your site? Well, before you even write your content, take a few
minutes to identify some keywords that are relevant to your
site. Then, begin to write the content. Try to incorporate the
keywords you have picked out in a natural way throughout the
content. Ideally, if your content is 600 words, you’ll want to
use the main keyword between 6-18 times, which is a keyword
density of 1-3%(keyword density is the number of keywords
divided by the total words of a document). Anything less than
that won’t be beneficial to your site. More than 3% keyword
density might seem like keyword stuffing, so try not to go much
past 5% keyword density.

One thing to keep in mind is that actual people are reading your
site. Thus, you should make sure that the use of keywords does
not distract your readers from the whole meaning of the content.

Linking

Linking is a very common practice between web sites. How do you
do it? Well, you ask a site that is relevant to yours to post a
link to your site on their site. In return, you can offer to
link to their site on your site. That way, both sites get a
benefit from the linking.

How does this help your listing? Well, each time a search engine
spider visits a page with a link to your site on it, the spider
will then visit your site.

If you keep the above in mind, your site will get listed high on
a search engine with no danger of being pulled.

To your success, see you soon folks,
from charles of Amankomah.com

amankomah.com

How to Please Your Visitors

It’s oftentimes a difficult balance for web site owners. How do
you please both visitors and search engines? Well, it’s not
easy, but if you follow certain steps, it isn’t that difficult,
either.

So which is more important, to please the visitors or the search
engine spiders? The unequivocal answer is to please the
visitors. What good is a site that attracts spiders but not
actual people? And what good is a site that only attracts some
visitors but not search engine spiders? In this newsletter, we
will go over writing content that interests and pleases both
your readers and the spiders.

So how do I write content that pleases a visitor?

First, stick to writing content that is relevant to your site.
That means that if your site is about Rock music, you should not
have any content about dogs, as that only makes your site look
bad and repels visitors.

Second, write content in an easy to understand, conversational
format. Do not use big, fancy words just for the sake of looking
smart or pleasing search engine bots. I can’t count the number
of times I’ve visited a site with content that is so hard to
comprehend that I do not wish to ever come back to that site
again. You want to make a good first impression on anyone who
takes the time to look at your site, so make sure your content
is easy to understand.

Third, never ever write content that is long, dull, and boring.
If the point you are trying to get across can be said more
concisely in 500 words, than why waste another 300 words droning
on and on about the topic? This is a huge turnoff to potential
visitors.

Fourth, make sure that all of your content is grammatically
correct. I know, this is hard because we live in the instant
messenger world, where sentences like “how r u?”, are thought to
be acceptable. However, anyone who is well-educated will
appreciate good grammar. Make your site shine in this
department.

Fifth, don’t overuse keywords and keyword phrases. In other
words, don’t make it blatantly obvious to the reader that you
are trying to attract search engine spiders to your site. Make
an effort to make sure that your keywords and keyword phrases
flow into the content of the article. This is easier said than
done, but can be accomplished with a little fine tuning.

But what about search engine spiders? How do I please them?

Search engine spiders are actually very easy to please, much
easier than actual human beings. This is because search engine
spiders aren’t subjective—they don’t care what the subject is
about; they just care about the number keywords and keyword
phrases.

The only way you can possibly displease a search engine spider
is by overusing a keyword/keyword phrase and making your site
smell like spam. Search engine spiders are now more advanced
than ever, and so they are better able to ignore sites that are
full of spam. Too many keywords or keyword phrases that are
blatantly there will hinder your site from being crawled by
spiders.

As is mentioned in another of our newsletters, a keyword density
of 1-3% is generally considered to be good. Any less than 1% is
bad and will make it harder for your site to get listed on
search engines; any more than 4% makes your site look like spam.
If you haven’t checked out our other newsletter, keyword density
is basically the number of keywords or keyword phrases in a
piece of content divided by the total number of words.

Before you write your article, take some time to make up a short
list of keywords that are relevant to the topic at hand. Then
try to naturally sprinkle them into your content, so that your
content will please both the search engine bots and your
readers. If you are able to do that, you will have a successful
site in no time. Not only will the search bots love you, but
actual people will, too!

To your success, see you soon folks,
from charles of Amankomah.com

amankomah.com